Solstice: The AI engine accelerating the creation of compliant content
14 Apr, 20262+ minutes
Life sciences and healthcare marketing is a highly regulated field that focuses on creating educational content and building trust in both healthcare professionals and the public. It is currently estimated that pharma and healthcare digital ad spending will reach $26.2 billion this year, with traditional ads weighing in at $7.9 billion.
However, when it comes to content creation in this specific industry, publishing materials is frequently prolonged by something called the Medical-Legal-Regulatory (MLR) process. Due to the nature of pharmaceuticals and other drugs, their marketing or educational content must be checked rigorously for scientific accuracy and compliance.
Below we’ve spotlighted Solstice Health, a NY-based software company whose AI-powered platform is designed to help marketing teams accelerate the MLR process. That way, businesses can cut costs and better use their time while educational and promotional materials reach clinicians and the public quicker.
Who are Solstice Health?
Solstice Health was co-founded in 2023 by Yiwen Li and Aris Sexena, and is headquartered in New York City. They are a software development company set on helping life sciences teams and pharma marketing professionals speed up the creation, evaluation and distribution of their commercial content.
Their product, Solstice, is an AI engine designed to bridge the gap between innovative marketing and regulatory compliance – so that biopharma marketing companies can solve the issue of the lengthy MLR process.
According to a recent press release, the company has raised $3.5 million in seed funding from investors including Twelve below and Virtue.
Their product
Solstice Health’s AI-powered platform is designed to streamline biopharma commercialization and speed up the medical-legal-review (MLR) process, which is renowned for causing supply chain setbacks.
Creating and publishing marketing materials in life sciences isn’t as straightforward as other industries. All content must be upheld to a high regulatory standard and checked for accuracy, balance, and compliance. As a result, work takes much longer to reach its desired audiences.
So how does Solstice help? Their product can:
- accelerate the MLR review process by fact-checking medical claims against dense clinical literature
- flag non-compliant statements and regulatory risks early in the workflow
- send feedback to the appropriate team members
The system also acts as a fact-checking assistant by validating any statements against concrete scientific evidence, which helps to avoid potentially misleading messages or poor interpretations of data.
As a result, Solstice Health is helping to reduce cost and operational inefficiencies by as much as 84%, according to their website. This sets life sciences marketing teams up to create important materials in minutes rather than days or weeks.
If you’re working in the AI or machine learning sector and looking to expand a team or source a new job opportunity, feel free to drop us a quick message and one of our consultants will be in touch.
