Media Director

Media Director - Early stage HealthTech company - NYC (Permanent, On?Site)

Salary guide: ~$150,000–$200,000 base (depending on experience)
Start: ASAP

A fast-growing healthtech business is hiring a Media Director to lead end-to-end media strategy and execution across performance and brand channels. This is a hands-on leadership role for someone who can set the direction, manage budgets, and drive measurable growth while partnering closely with creative, product, and commercial stakeholders.

What you’ll do

• Own the media strategy across paid channels (and broader media planning), aligned to growth and brand goals.
• Lead planning, budgeting, forecasting, and performance reporting—with clear recommendations and next steps.
• Oversee campaign execution across key channels (e.g., paid social, search, programmatic, video/CTV, partnerships) and optimize against CAC/ROAS/LTV and brand lift goals.
• Partner with creative and content teams to shape messaging, testing roadmaps, and landing-page/creative iterations.
• Manage and develop agency and/or internal partners; ensure best-practice measurement, governance, and pacing.
• Build a testing culture: audience strategy, incrementality/holdouts, MMM/MTA inputs, and experimentation.

What we’re looking for

• Proven experience leading multi-channel media with meaningful budget responsibility.
• Strong performance marketing fundamentals (measurement, attribution concepts, experimentation, optimization).
• Ability to translate data into a clear narrative for senior stakeholders.
• Comfort working cross-functionally (creative, analytics, product, commercial).
• Experience in healthtech / digital health (or another regulated category) strongly preferred.

Nice to have

• Experience scaling campaigns in high-growth environments (startup/scale-up).
• Familiarity with privacy-aware measurement and evolving platform constraints.
• Team leadership (direct reports) and/or deep agency management experience.